Started with a suitcase and temporary stalls
OUR STORY
Same Passion.
Same Place.
Since 2012.
CHINNCY JEWELRY began with a small suitcase and a passion for natural gemstones.
From a suitcase to a shop
The founder has loved crystals and jade since childhood. In 2012, the founder began by carrying a small suitcase to temporary stalls. In 2013, the business found its first small permanent counter, trading as SG晶喜铺子. As the business grew more established and jewellery-focused, it became CHINNCY JEWELRY.
In 2015, while the business was still known publicly as SG晶喜铺子, it was featured by Singapore Eye in a story about the founder's experience with natural crystals, tourmaline and coloured gemstones. This historical name belongs to the same brand now known as CHINNCY JEWELRY.
Today we carry natural crystals, Type A jadeite, Hetian jade, tourmaline, pearls, ruby, sapphire, emerald and other gemstone jewellery, collected over many years.
Choosing trust over expansion
Around 2016 and 2017, there were opportunities to form partnerships and open more branches. The founder decided not to proceed. Crystals and jade are difficult to quality-control, no sufficiently trusted partner was found, and keeping the trust of existing customers mattered more than growing quickly.
Another branch was considered in 2019, but the plan was interrupted by the COVID-19 pandemic. In the years that followed, many new crystal and jewellery shops opened in Singapore; some remained and others closed quickly. CHINNCY chose to stay at its original location and to keep relying on repeat customers and referrals.
Our standard
Crystals are sold as natural and jadeite is sold as Type A jadeite. Independent re-testing is supported, and if a piece purchased from CHINNCY is proven not to be authentic, we will accept its return and refund. We do not try to be the cheapest option; we focus on authenticity and quality.
Customers speak directly with the owner, in English or Chinese. Some long-time customers who have since moved to the United States, Canada, the United Kingdom, Japan and China still buy from us.
The company today
Until 2023, the business operated under the business name of the founder's mother. When she retired, the jewellery business became its own company: CHINNCY JEWELRY PTE. LTD., incorporated in Singapore on 13 March 2023. A CHINNCY JEWELRY trademark-related record dates to 2017.
First permanent counter
Featured by Singapore Eye as SG晶喜铺子
View the 2015 feature →Chose quality control over expansion
Trademark-related record
CHINNCY JEWELRY PTE. LTD. incorporated
Same place, same standard